Lusha acquires Novacy to provide end-to-end sales intelligence solutions
Lusha acquires Novacy to provide end-to-end sales intelligence solutions
The Israeli startup's AI-powered platform will enhance Lusha's sales intelligence offerings.
Business data platform Lusha is acquiring the Israeli startup Novacy, which developed a behavioral intelligence platform for analyzing sales conversations, Calcalist has learned. While the value of the deal has not been disclosed, it is estimated to be in the millions of dollars. The acquisition is expected to expand Lusha's capabilities beyond lead generation and customer discovery at the initial stages of the sales process, allowing it to provide users with tools for optimizing sales calls and closing deals more effectively.
Novacy was founded by serial entrepreneur Uria Franko, CTO (who previously sold startups Roommate and Pablo), alongside CEO Or Biderman and CPO Yair Giwnever.
In today’s virtual-first sales environment, where calls often involve multiple stakeholders, Novacy’s advanced AI-powered behavioral intelligence technology provides deeper insights into virtual sales meetings by combining AI-driven conversation analysis with comprehensive sales enablement tools. The platform helps teams to capture critical deal insights while delivering data-driven coaching by analyzing conversations and identifying pivotal moments. This enables sales professionals to refine strategies, anticipate objections, and address customer needs with greater precision and confidence.
In a conversation with Calcalist, Yoni Tserruya, CEO and co-founder of Lusha, said:
“We are acquiring innovative technology along with a team of experienced entrepreneurs who will join our company to expand the business intelligence services we provide to over one million users. Until today, the sales intelligence platform we developed gave marketing and sales professionals worldwide access to rich information about companies and decision-makers, helping them find more opportunities and increase sales volumes. Now, we can offer a service that directly impacts the sales process itself by providing recommendations to help close deals. This acquisition allows us to accelerate our ability to offer this technology to all of our customers, with the goal of providing them with a complete solution. We are making advanced sales optimization tools accessible to companies of all sizes, offering a solution that was previously expensive and primarily available to large enterprises.”
“We’ve always believed in the transformative potential of AI in sales-tech,” said Or Biderman, CEO of Novacy. “Our technology empowers closers to close more effectively by delivering precise, actionable insights that drive smarter decision-making. Partnering with Lusha allows us to extend these capabilities to a significantly wider audience, raising the bar for what sales intelligence can achieve.”
Lusha currently employs over 300 people in its offices located in the Azrieli Towers in Tel Aviv and Boston. The company was founded in 2016 by Assaf Eisenstein and Tserruya and, in 2021, raised $205 million in a Series B funding round, reaching a valuation of $1.5 billion. According to estimates, Lusha generates tens of millions of dollars in annual revenue.
