Alison.ai closes $13.3M to scale AI-based video ads
Alison.ai closes $13.3M to scale AI-based video ads
The Israeli startup’s platform leverages AI to generate full video creatives using both their customers’ data and data gleaned from their competitors.
Alison Technologies Ltd (Alison.ai), which develops creative AI solutions for advertising, announced on Tuesday the closing of a $13.3 million Seed funding round. The round was led by Almaz Capital, with participation from Foresight Group, Cardumen Capital, Crescendo Venture Partners, and Alumni Ventures.
Alison.ai’s platform leverages AI to generate full video creatives using both their customers’ data and data gleaned from their competitors’ creatives. According to the company, its platform improves return on advertising spend (ROAS) threefold, increases click-through rates (CTR) by 200%, and cuts production and test budgets by about 50% on average.
Founded in 2021 by Asaf Yanai (CEO) and Koby Berkovich (CTO), the company employs a team of 50 people. Its prominent customers include LG, Bosch, Ferrara Candy Company, HelloFresh, Warner Brothers, Zynga, TikTok, P&G, and Desigual.
"At Alison.ai, we believe in the transformative power of AI to reshape the world of advertising. This investment will enable us to push the boundaries of what's possible and deliver even greater value to our clients around the world. We’re looking forward to continuing our journey of growth and innovation and are eager to see the incredible impact our enhanced capabilities will bring to the advertising industry,” shared Alison.ai CEO and Co-founder Asaf Yanai.
