CTalkLeia Games launches with crypto payments to woo new players
CTalk
Leia Games launches with crypto payments to woo new players
Inspired by the Japanese market, Adar Sarid, Product Manager at Leia Games, spoke to CTech about how the company uses money and cryptocurrencies to attract new audiences.
Adar Sarid, Product Manager at Leia Games
(Photo: Sinai David)
“We broke into the Japanese market and most of our audience is there,” said Adar Sarid, Product Manager at Leia Games. “They use a lot of cryptocurrencies for multiple things and it's very common in games as well. So we thought to use it to get traffic but also make the entire platform very interesting as well.”
Sarid was speaking to CTech at Gaming 2024 about how Leia Games uses cryptocurrencies among its payment systems across its games. Taking the trend to the player, the company is hoping to grow more outside and embark on a new trend as we enter 2025.
“What's special about the platform, is it's like a small social media,” she continued. “So we want to engage with more people and we want them to upload their versions of the game and their own experiences and get their friends to join. I think by the third quarter of the year, we'll make it happen.”
You can learn more about the company in the video above.
