Skai laying off 80 employees as company refocuses strategy
Skai laying off 80 employees as company refocuses strategy
In 2022, the company had already reduced its workforce as part of a merger with Signals Analytics. Before the latest layoffs, Skai employed about 550 people.
Marketing platform Skai, formerly known as Kenshoo, one of the oldest digital marketing firms in Israeli high-tech, is laying off approximately 80 employees, half of whom are based in Israel. In 2022, the company had already reduced its workforce as part of a merger with Signals Analytics. Before the latest layoffs, Skai employed about 550 people.
Founded in 2006, Skai is one of the pioneers in the local tech industry. The company was established by Yoav Izhar-Prato, who serves as the CEO, along with Nir Cohen and Alon Sheafer. Notable investors in the company include Sequoia and Qumra, although it has not raised funds in recent years.
"Given the momentum we are seeing in the commerce and retail media sectors, the company has decided to concentrate its efforts on these high-growth areas, while also improving profitability and the financial profile of the business. This decision, which also includes efforts to improve operational efficiency, was made with great care to minimize the impact on employees. We are offering support and assistance to those who are leaving, helping them find new opportunities," said Izhar-Prato, CEO of Skai, in a statement.
